let's make you website
speak to the heart of your people

brand story lounge

Please view on your desktop.

send your suggestion

The Client Lounge is currently only accessible on desktop, laptop, or tablet. Mobile access isn't available at this time.

We’re continuously working to improve your experience, so if you have any feedback or suggestions, feel free to reach out — we truly appreciate it!

← The process

Deliverables →

The Picket Fence Projects has grown through the work you share, the community you’ve built, and the clients who trust your design perspective. Your website should reflect that growth and the quality of the projects behind it.

For this project, we’ll curate a clean, visually led website with your professional portfolio photography as the top priority. A distinct layout will bring your project samples into view from the moment visitors arrive, giving each image room to stand out and helping potential clients get an immediate feel for your work. Thoughtful supporting copy will introduce you and guide visitors toward exploring more or getting in touch.

We’ll also leave room for your brand’s next chapter, including the potential introduction of Swann Design. Supporting pages and content can be prepared for future use, even if they remain unpublished or play a smaller role at launch, making it easier to expand your website when you’re ready.

BRAND STORY

← brand story

process overview →

Copywriting Guidance Document

Page-by-page content prompts and writing structure
Headline and section guidance
Tone and voice recommendations
Key questions to answer per page
Custom GPT Copywriter

Technical Setup

Domain + hosting connection
SSL setup
Basic on-page SEO
Everything that makes Google recognize your website

Strategy & Foundations

Brand positioning review (vision, target market, offer clarity)
Ideal client profiling

Website Structure & Core Pages

Homepage
About Page
Services Page
Portfolio Page
Contact Page
404 page styling

DELIVERABLES

PROCESS OVERVIEW

Week 1: Laying the Foundation (October 26 - 30, 2026)

Week 2: Brand, Copy, & Website Design + Build (November 2 - 6, 2026)

Week 3: Revision Phase (November 9 - 13, 2026)

Launch Day: November 13, 2026 (may be adjusted as per client request)

Week 4&5: Post-Launch Support (November 16 - 27, 2026)

NOTE: Timeline may be reassessed & updated through mutual agreement.

← deliverables

brand story →

step 2: settle the invoice step 1: SIGN THE CONTRACT

interior design website for:

The Picket Fence Projects

step 3: fill out onboarding questionnaires

go to my project calendar

Your project calendar gives you a clear view of what’s happening each week—what I’m working on and when you might need to jump in. This will be your home base throughout the project, so feel free to bookmark this page and check in anytime!

No Guesswork, Just Game Plan